Dina Hashem
Hello !

Dina Hashem

Managing director

Dina Hashem graduated in 1997 from the American University in Cairo majoring mass communication specialized in journalism however she had the passion early on for advertising and started her career in DDB Needham and after 7 years in advertising with her lastjob being in Leo Burnett working on Philip Morris for 3 years she decided suddenly in 2003 to change career and to move to the other side of the coin, media.

In 2003 , Dina joined Starcom leading the media business on numerous prestigious accounts such as Mobinil, Savola, MasterFoods, Mercedes , American among many other accounts and moved up the ladder in the media agencies world till she joined UM in 2006 as the managing director until our present day taking it from a medium sized media agency to one of the leading media agencies currently in Egypt.

Dina’s passion for the media industry that’s beyond planning and buying is what drove her to achieve the success she achieved especially her continuous persistence in discovering the Egyptians’ media consumption habits to be able to predict trends ahead of time.