Chaotic structure drives a dynamic life that can lead you anywhere & everywhere. Born with a passion for literature, writing, law and politics, Heba entered the American University in Cairo declared as a political science candidate. Three years later, she graduated with a bachelor’s degree in Business Admin. & Marketing, simply because one day, she woke up knowing that is was what she wanted to do.
Kicking off her career as a brand marketeer on the client’s side, her spontaneous curiosity and love for education drove her to dig a little deeper. After earning her master’s degree in International Business & Marketing from IE University in Madrid, Heba recognized an infatuation towards the world of advertising. Upon returning to Cairo, she joined J. Walter Thompson as an Account Manger on Vodafone Egypt for 3 years, with extensive involvement focused on the development of the business, strategic and account management of agency-client relationship. After earning multiple awards across the tens of campaigns she led on, she continued her journey as an Account Director on other brands across multiple disciplines, including FMCGs, banking & finance and F&Bs. To expand her regional knowledge of the industry, she decided to move to UAE in 2019 as a Creative & Business Director at & Us Agency in Dubai. By March 2020, with appetite to embed her knowledge and continue her growth plan at home, Heba rejoined Wunderman Thompson Cairo as a Business Director on the dedicated Vodafone Egypt account team, due to her previous extensive knowledge, familiarity and passion for the brand.
A believer that one’s passion towards anything should always enforce its integration in life, she seeks personal development as strongly as she does professionally. Through her infatuation with travelling, meditating, writing, politics, tennis and football, she only occupies her non-working hours doing the things that both captivates and cultivates her mind.Attend